Some of our tenants have no idea how to maintain or clean an apartment.  

If someone asks if it can sleep 12, I don't charge for that either.I would either just charge the guests more for the cleaning or if you offer free cleaning, add it to the nightly rate.

I included in the proposal the benefits for the landlords, such as no worries for vacancies, a 5% profit share on top of the rental rate and the provision of a professional cleaning team for their property.

- Do you clean the entire unit after the one tenant moves out?

If the tenant identifies an area of moisture that may be causing growth we immediately address the source of the moisture, replace and damage building material (usually dry wall) and or use mold cleaning solutions/mold blocking primers as required. good luck

This fee helps cover cleaning and paint touch-up costs after tenants move out.

we have changed out the carpet and paint as the tenant moved out, replaced the roof, and built a fence in the back What was the outcome?

Long terms rentals will have repairs from time to time, but if it is a true emergency, you are going to be calling someone (eg plumber) to come in and fix something, so that is no different than your own home (minus the clean up). 

I have kinda been against installing carpet but it might be an easier and cheaper alternative.I would love any and all thoughts.

A good cleaning will make it pop brighter and couldn't hurt.