Note that I don’t work for Zillow, but I’m a huge fan as we work with them and notice that after advertising to over 40 rental listing websites (Realtor.com, Zumper, Zillow, etc), our data still shows the majority of leads come from Zillow. 

Powered by blockchain, artificial intelligence, big data promises to deliver smart machine learning user's wallets to enhance their search results and improve property turnarounds.

So I'd say keep doing what you're doing, but be cautious when making tactical decisions based off of the data. 

I’m not looking for your data (not that I wouldn’t take it!)’

It provides great hold and buy data that can be changed to see different results.

If you do not you will find money that is not accounted for.When you create an excel sheet, use two more columns:- type of account, income, expense, asset, liability or equity- property name.This way you will be able to filter all the data as needed and reconcile your bank statements. 

To find data regarding the current percentage breakdown of owners3.

It lets you filter data based on % vacancy, $ per unit, and shows properties not listed on loopnet, and more.

AirDNA (by far the most common way new people get their initial revenue projections) does include cleaning fees in revenue, so it is important those people are not misled away from calculating that into their expenses if they're using AirDNA data, or they could end up in real trouble from advice that didn't fully explain the context.

I still don't know how to best use the data tho...