Best Way To Advertise A Vacant Rental

[Bobby H.]

What is the best way to Advertise A Vacant single family Rental? Craigslist? Newspaper? Online websites like rent.com or apartments.com? I hear that putting a rental sign in the yard is not a good idea, since that can signal that the property is empty and can be broken into. I've very lost and confused as to how to do this. Thanks in advance for all of your answers!

[Dana Dunford]

@Bobby H. - you should definitely have an online prescence. A third party survey showed that 84% of renters find their apartments on the rental listing websites. 

If you understand SEO and look at traffic (where tenants are searching), you will see that the Zillow Group is gaining the most search volume from tenants looking for rentals. The place you list your property should include posting it to Zillow, as we do that and recommend that others do as well. 

Note that I don’t work for Zillow, but I’m a huge fan as we work with them and notice that after advertising to over 40 rental listing websites (Realtor.com, Zumper, Zillow, etc), our data still shows the majority of leads come from Zillow.