It is one that consistently closes deals, and the one that can talk to you like a person, not someone that just wants to "win a deal". 

Client feedback has consistently been that commercial lenders (an SBA loan being an example) want to see that zoning lines up with intended use.

A one-unit rental could cost an investor as little as $30,000 while the cost of a multi-family building can go well up in the millions.At first sight, it might seem as though securing a loan for a single-family property would be a lot easier than trying to raise money for a million-dollar complex, but the truth is that a multi-family property is more likely to be approved by a bank for a loan than the average home.That’s because multi-family real estate consistently generates a strong cash flow every month.

It's all about getting that first deal done, and then focusing on the next to consistently grow your portfolio. 

At first, I was confused and intimidated by the jargon, and I wondered if I should just keep feeding the 401K and index funds like everyone I knew.

I have had rentals there for 15 years, even through the recession, and values have stayed pretty consistent.

There simply is not enough revenue in those deals to feed everyone and make them happy.  

I started working with a turnkey provider and got consistently better deals.

Hard money lenders are going to have relatively consistent rates amongst there competition.

Realtor, it's not consistent, it's self employment with little to no help.