It is used as a SHINY OBJECT that is going to catch the attention of a buyer.So when buying, as many have said here, the amount of money a company is making is well down the list (if on the list at all) behind much more important factors like the length of time a company has been in business, the verifiable data on a company including the work they do, the processes they go through and most importantly whether or not the person you are speaking with actually owns all pieces of the process.  

That is probably the objective you should focus on now, getting your phone to ring. 

On the flip side a commercial buyers broker can look at the market objectively and say these are the best deals in the marketplace TODAY.    

I would be open to doing retail sales although that is not my primary objective.  

The object will be to get people over to the site, and allow your site to do all the work from there. 

With a long term objective of passing down a billion dollar real estate portfolio to my grandchildren.  

So far, I've mentioned to all of my prospects that this is a part of my process and no one has objected except a long lady today to me that she would need to get permission from her Mother in order for me to do an inspection of her home.  

The object of analyzing things is to learn.

Hello BPer's,This forum is filled with useful sales scripts and objection handling techniques.

I share past deals with investors, like to educate them first, understand investor objectives, are they accredited (a requirement for many syndications) and if they are informed, qualified and have capital will alert them to future deals.