She said availability is a huge factor and that opening our calendars 365 days out was the #1 way to boost our rankings.

We absolutely love the ADU model, particularly where the main house is already covering them mortgage and generating some cash flow the ADU can give you a significant boost.

Prove to yourself that you can do something hard and finish it, and carry that mentality forward.

It makes sense for him to reach out to high influencers and ask for them to join him because it boosts his credibility.  

We renovated the entire downstairs which boosted its market rent.

When in fact depending on the quality of the renter most are living pay check to pay check and simply dont have the same mentality of paying everything on time etc.. if they did they would buy a home  :)  I mean really think about it just like you stated you lose probably 2 to 4k kicking this tenant out over a few days late each month.. thats lost money never coming back to you.. plus not all rental markets are red hot right now some markets rents are going down a touch so maybe you cant even rent it for what your getting now.. or maybe not..

Again, I understand that this is likely just a mental hurdle. 2.

Any edition of Leigh Robinson's Landlording, for example, has been a confidence boosting resource for decades (low cost or eve free at the library). 

Besides the elections are going to boost all markets including energy recovery.

We renovated the entire downstairs which boosted its market rent.