You can view their opportunity and meet like minded individuals and if you happen to see something of value to YOU (instead of what others may see or not see as value to them), then you do your due diligence and act after you are completely satisfied with your decision.You can find wrong with just about everything, including that first new car over time, and a blog site has a ton of opinions and some facts...so take everything in, filter out the crap, do YOUR OWN homework and be confident in your own decisions. 

The price you pay per sq ft if it ever goes dark you are in a world of hurt as you will not rent close to that for the second generational tenant.As Mark said the cap rate, rental increases annually, and lease terms are tied to the quality of the tenant.4 levels from best to worst.Example Taco Bell - corporate guarantee all storesSubsidiary of Taco Bell corporate guaranteeing say a particular state of 200 storesLarge franchisee long time in the business and a bunch of locationsSmall franchisee with one or two locations and a personal guarantee.A 7 cap is good for a Taco Bell corporate but crap for a single Franchisee, a 1.5% annual rent bump is great for Taco bell corporate but crap for a franchisee.

If you read the feedback on Quarles pod cast you will see a bunch of BP folks saying he is too slick or to much of a salesmen I would never do that blah blah.. well I bet Quarles closes hundreds of deals and those who don't know crap about sales or how to do a deal do very few.. :) if any.

Did you mean that finding a property that is not listed is a crap shoot?

Even if its a piece of crap that has been dying a slow death on loopnet for 6 months.

I don't play around with that crap.

Land Contracts and Contracts for Deed where you don't own it are crap.

Otherwise, it would be a crap shoot whether they know how to find a profitable deal, analyze a property, deal with a contractor, ...Unfortunately, this is a marketing company which sells real estate investing education.

I got so enraged over their behavior (long story) that I ended up putting up a web page devoted to all the crap we had to deal with from them.

They just spend a lot of money on marketing and probably 1 every 30 to 50 leads is "valid".. you won't see them, you only see the "valid" leads.And you SHOULD care, because eventually they will get crushed as more and more sellers value organic especially because more and more people annoy the living CRAP out of others with cold calling DMM, bandit signs etc. etc.