Develop a marketing campaign and stick to it.

By everyone contributing their ideas, over time we will have a huge list of marketing ideas that new and seasoned investors can turn to for suggestions for their next marketing campaign.

TV is expensive and not effective unless it is a constant campaign like Comcast or Gieco or something like that!

Is it better to measure it per mailing or for the whole campaign?

ie - Divorce, bankruptcy, etc.I was thinking of launching an internet marketing campaign but I wanted to measure the pulse of the wholesaling community to see if its worth it.The cost of the probate leads is minimal because I get the leads and do the mailings myself.The bandit signs get pricey but pay for them selves 10 times over with one deal.I'm looking for a cost effective way to drive more leads into my pipeline so I can increase my deal flow.

I use several numbers and test each marketing campaign's effectiveness by using a different number for each marketing piece.Sometimes people responding to bandit signs prefer a toll free number because it generally indicates a company is behind it.

I'm strategizing for my first organized marketing campaign, and I'd love to hear of any advice you may have.

You have to discover the highest and best use and market a full campaign to that buyer.Just putting a bunch of options out there overwhelms potential buyers.

All they were doing, building reserve campaigns, new reo offices and administrative structure, it all alluded to a swap program, build xyz reserve, dump xyz reo's.

I'm not sure if that means its cost prohibitive or my competitors are not savvy enough to ad it to their marketing campaigns?