And like some of the previous writers said, go to REIAs and study your A%$ off and become an expert on investing.

Expected response is about 1 in 50 so size your list to your tolerance for writer's cramp and bandwidth for leads. 

I don't think you want to write "rent of any type" because if they move out you could not withhold the deposit for unpaid rent.

What the writers for Brookings explain is,The literature has been largely silent on the liquidity vulnerabilities of the short-term loans that funded nonbank mortgage origination in the pre-crisis period, as well as the liquidity pressures that are typical in mortgage servicing when defaults are high.

I use a small local team of a letter folders/envelope writers for .20 per letter.If you are doing the "hand written" yellow letter (which is huge labor but high response - close to 2% in my testing), you can simply customize as you write.  

If you make your way over to the blog, understand that most of the writers have their own websites as well - check those out as well.Feel free to reach out.

Ask your prospective lender how long it takes them to close and if they are the actual check writer.

my wife is a professional writer and she has two or three people (let's call them editors) she sends her stuff to before she posts.

I think there are more voluntary "aging in place" seniors than this writer thinks as most seniors I know are comfortable in their homes and prefer to live out their life in a known and comforting environment.

Get a good proofreader or writer - I'm a little (ok a lot) anal but if someone doesn't care enough to get the basics right on their main marketing face to the world, it makes me wary of doing business with them.That aside, let us know your intentions and maybe we can give some further recommendations.