I'm doing it all web based (google sites) supported by a bunch of videos I created.  

To get a feel of how it goes in your County be going through the research and going wherever you can buy through an auction and just witness the process of the sales.Most locations on are on the web but you have to ask a Country employee to help you and get all of the basics through them.  

A few months in (tells the tale) with positive customer reviews and if call and foot traffic is the same or better from when you opened.Equipment for build out is worthless.

@Michael Wind, For digital marketing, the web traffic you get from these sites, at least Airbnb in my experience, is far greater than you could achieve without significant ad spending.

I could of course just scour the web and interview with different companies, but i figured I could cut down on research time by coming to the community for recommendations of good groups.

You should be able to sign up on the PPR web site.

Before economic downturn, I owned/managed a profitable small Import business.I’m also well versed Web Development, Website management and Website Marketing.

I will check out the web page as well.

I'm interested in driving more traffic to my listings, any opinions?

As for your analogy with the traffic ticket - I have heard of people successfully fighting these in court with the defense of, "That was not me driving."