Fair credit rating starts at 580 not 680 and these are renters not buyers. 

If you just hire the cheapest or first PMC you speak with and it turns into a bad experience, please don’t assume ALL PMC’s are bad and start trashing PMC’s in general.

We build high end for $600/SF all in - soft and hard costs.My question, just to throw out there and brainstorm, out of the 4 MF lots, what type of mix would you throw out there?

An STR will look every bit as good as it did when it started - because it has to.Not only that but it is much easier for property managers to get repairs reimbursed when a guest damages something as an STR as opposed to when a long term renter moves out and outside of the security deposit, good luck. 

Start by reading the Ultimate Real Estate Investing Guide: https://www.biggerpockets.com/guides/ultimate-real-estate-investing-guide/introduction2.

One other side note, I do 4 of these in our 8-unit apartment building so that increase in NOI also increases the building value more than I spend on the furnishings (e.g. $4,800 increase in NOI at an 8% cap rate increases the building value by $60,000).

VRBO:  "Build trust with your guests by lowering your nightly price." 

There's definitely a learning curve but as long as you're prepared for it all both mentally and financially, it can be extremely rewarding.Also starting up my first STR here in CA soon... just my ADU we're almost done with at our primary.

Austell is definitely a great area to start looking to invest in.

Ideally, an individual landlord who self-manages a 2-8 unit property where you rent the majority of the building. (2) Creating a valuable offering: In business, you have to think about the problems your target customer has and then find a way to profitably solve them with a valuable offering.