If you haven't done so already, lay out your short and long-term goals.  

After you get your website up and runningYou would need trafficPurchase from a variety of reputable providers~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~bookmarks small quantitiesbacklinks small quantitiessocial media small quantities (plus ones ,, facebook likes , pinterest ,, etc)never over pay for seo servicesdetermine best local keywords for your future site as soon as possibleMake sure to avoid loud colors just like a rehab property – colors // tones - to appease your audienceCheckout your local competition (web page layouts )Basically get your website to rank locally ASAP ( that will assist in bring free traffic)

It was a house with a weird layout and fetched $1,300/month in rent in what I am sure some thought was a class c- neighborhood when we bought it. 

I wouldn't characterize it as "rough", as rough in LA or Indianapolis means significantly more crime and boarded up houses.We are now in the fortunate (and somewhat surprising) situation where we are sitting on a property with a decent amount of unrealized equity, but which at the same time, is highly sub-optimal in terms of size/layout, so we are trying to consider/evaluate our options.It is possible that the best course of action may be to do nothing, but any ideas/thoughts are greatly appreciated.Thanks for your input.

The oddities i mentioned is the floor layout upstairs.

If you are buying a tear-down condition building then I say go ahead and change the layout so you can have connected living space and larger bedrooms - that's gonna go a long way on resale value.

There are two big drawback to this home which is the layout (it is a traditional colonial and on the main floor there are 5 different types of flooring) and the kitchen is dated.  

My advice:Get a business plan of where you want to be and work backwards to layout the steps needed to get there.Get your systems and tech in place now, so its routine and you can scale with ease. 

The properties are all single family in the following layouts:4 bed / 1 bath - 1188 sqft + 560 sqft detached garage - Bisbee - Estimated rent (depending on condition) $1050-$12003 bed / 1 bath - 1482 sqft + 352 sqft detached garage - Logan - Estimated rent (depending on condition) $1050-$11502 bed / 1 bath - 728 sqft - Olmpc - Estimated rent (depending on condition) $700-$8752 bed / 1 bath - 856 sqft + 324 sqft garage - Logan - Estimated rent (depending on condition) $700-$875If you could let me know if I'm on the right track with rent prices, or how to become more accurate I would appreciate it.

Ah... creeping around a bit more and learning the culture/ general layout here a bit more.