Ah ok, you're question makes more sense now.

I find it very common for people who do not use agents to list that they have problems with the appraisal.

What many of them have in common is that they ignored the market, focused on decent to good areas, ignored the dips and spikes, held for a long time, and purchased when it made financial sense for them instead of trying to time the market. 

The more I think about how I'd like to find a buy and hold property, the more sense it makes to market like a wholesaler.

@Lia Veliz-HutsonOk that makes sense now.

Unless your in a market like the Bay area were you pay 1.5 mil for the lot and build a nice spec for 200 a foot say 3k feet for 600k  and have 2.1 in it and sell for 2.9  which is common the 15% of project cost work.but if your in a market were lot is 100k   build is 200k and end product say is 350k.. and you pay 30k to the builder that is far to much by double.we hire for flat fee if we are financing the whole job and they are simply acting as GC and have no monetary involvement.  10 to 15k a door. is what we pay.. and if we are so inclined there can be a bonus if we do real well.hope that helps.. careful to tag your jobs to % of gross construction costs you may not like were you end up.

I think it makes sense to do direct marketing with laser focus. 

If a deal doesn't make sense, don't fool yourself into believing it does!

I believe even your own home should make good investment sense - but I still don't see that here - especially if you're living in its penthouse!

it does not sound like a deal that make sense, unless the seller are willing to short sale and still bank has the say on bottom line number.