What are some good strategies for growing a social media base for real estate?

@Bobby Romadka this question has been debated tirelessly on these forums: there is more consensus on whether the chicken came before the egg.All kidding aside, I have heard, and recommend, to outsource management while you scale, then consider “vertically integrating” (making your own pm company) once you’re done growing.There are countless mistakes a professional, properly vetted management company won’t make that a newbie might.I think @Nathan G said it best recently: “managing rentals is easy.....until it isn’t”.

As I was promoting the lot for a potential buyer, I saw how someone made a post about selling the exact same land at a higher price on social media.

I have a couple partners and theyre out of state...one international.......it takes a lot of trust, integrity and communication.....but its possible and once its going and operating like a well oiled machine....its unstoppable

Its a big business and has infected all of social media including Facebook,  Linkdin  and BP  and of course connected Investors they really are prevalent on that site.Google Lendinghome  they have a nice matrix on how they lend money and the pricing structure  this would be a template for reality on pricing and experience.  

I listed a couple talking points below, but any information / tips would be greatly appreciated.1) Fees2) Targeted audiences (older vrs younger renters)3) Customer Service4) Leads5) Automated cleaning services / ability to integrate with a third party cleaners 6) Key policies7) Onboarding process

I listed a couple talking points below, but any information / tips would be greatly appreciated.1) Fees2) Targeted audiences (older vrs younger renters)3) Customer Service4) Leads5) Automated cleaning services / ability to integrate with a third party cleaners 6) Key policies7) Onboarding process

Primarily looking at places needing cosmetic fixes - new bathrooms, kitchens, floors, and paint...then getting tenants in.My true expertise is in marketing and advertising - I've been running digital, mobile, and social media advertising sales for the last decade - and I am more than happy to lend a hand to anyone needing brainstorming, ideas, strategy, or just back-and-forth discussion in this area.

Perhaps if you can find someone who'll mentor you in exchange for some kind of service you can provide to them (Social media?) 

It's ticket based communication system combined with the tons of integrations for communication streams.