Do any of you experienced investors/landlords/property managers have effective strategies you use to make a unit more attractive?

The city has attracted substantial investments from companies like Intel, Google, Honda and more driving job growth, increasing housing demand and boosting property values.

A good PMC screens for and attracts the right tenants, for a much lower price. 

I once downloaded and analyzed Zillow data to find markets with attractive cap rates...

But figuring out your strategy whether its LTR, MTR, or STR I would focus on proximity to the university and other attractions of Waco, as they say... location, location, location, it's still very true. 

The others category of investors who succeed are those who identify real estate that can emerge from C/D neighborhood status and use the voucher recipient tenants as the lesser of two evils until the neighborhood can attract better quality tenants.

Are photos attractive?

Can I by way of my experience, knowledge, and capital attract OPM2.

If you have the seller willing to finance at a low interest rate, you may find it easier to attract an equity partner since the property is already structured to generate solid cash flow.

I have seen, and used myself in situations I financed, the following scenario which can sometimes be used to “finance” a particularly attractive property especially where the purchase price is being executed significantly lower than appraised value.