The market is changing and we cant ignore the digital world of marketing. 

It's a keyless digital access system for communities where residents can remotely open the various entry points, and management can keep track of who is entering the property (not to mention it eliminates the cost and headache of having to deal with gate keys and fobs!).

You might find a higher ROI with digital marketing and decide to ramp that up by 20% of total budget versus mail that is still working but only up that by 7% because not getting as much lead generation.You also have not just the volume but the quality of the lead.

In todays digital arena I can append a telephone number and email address to a property location with ease.

As the owner of YellowLetters.com and calltext.com I can say both direct mail and digital is required to successful. 

Background is originally in SaaS & Digital marketing so I love seeing modern marketing coming to the industry.

Just move from digital conversations to (at least) phone calls. 

If you disagree with any of this, then there's a reason no states do this besides Texas and they do it way less risk oriented(I'm talking 3 digit DD fees).

It's a really inexpensive setup and works very well.Or just take photographs with a digital camera or smartphone camera.  

William Tingle has an excellent article on this topic:How To Overcome Seller's Objections When Buying Subject-ToI wrote an article about this a while back too...I'll try to dig it up and put it in the new file vault this evening.