Focusing on the Sioux Falls, SD area with my first marketing campaigns.   

Eg. do you want 4 townhomes, condos, 1 sfh or 3 sfhs. etc..The option i suggested is what i normally do and what seem to work pretty well for me in this market but everyone has different goals and strategies.I'm a realtor my self, although i mainly focus on my own deals and properties.

work on the Indiana deal first until you see it through. good practice on focus as a beginner

There’s nothing really negative to focus on, like dirt or cracks or holes or whatever.

I would like to focus on multi-family, starting with small 2-4 unit properties and am definitely open to house hacking. 

http://www.alareia.com/  Also has a good podcast that focuses on Birmingham, which is on iTunes.

., perhaps, but I've really been focused on gross revenue.

Please click on the links, give them a read, and share your thoughts in the comments.First is a post that I feel will help not get overwhelmed with the amount of info that is here on BP:https://www.biggerpockets.com/blogs/5868/52761-the-simple-guide-to-getting-started-on-bpThe second is a post that will help get you focused with your real estate investing goals:https://www.biggerpockets.com/blogs/5868/52743-im-new-to-bp-any-advice-would-be-appriciatedThe last one is a post that will help you choose an “investor friendly” real estate agent.

A lot of it is what strategy you want to focus on, there are ways to find the distressed owners but you may be willing to wait for someone who will sell in 3 months.

However, the OP specifically cited cash on cash return of 10-12% as a criteria he was using in his 3rd post from the beginning, so I decided to focus on that.