It's a perfectly fine place to start, but I think you can go ahead and skip a few grades :)  Zillow is a media conglomerate, not a  real estate search engine.  

I own a media production company and whenever I order business cards, I try to create a really unique card that will stand out in people's minds.

The thousands of post cards they send out, agents who send them deals pre-MLS, connections within a bank's REO division, bandit signs, buying lists of pre-foreclosures or delinquent taxes, walking down streets and knocking on doors and talking to people, asking around on social media, relationships with divorce attorneys, eviction attorneys, probate attorneys, etc.

I am no genius with social media and billboard marketing wouldn't work for this.  

The thousands of post cards they send out, agents who send them deals pre-MLS, connections within a bank's REO division, bandit signs, buying lists of pre-foreclosures or delinquent taxes, walking down streets and knocking on doors and talking to people, asking around on social media, relationships with divorce attorneys, eviction attorneys, probate attorneys, etc.

While I understand Social Media is just one aspect of advertising, I'm looking to maximize it's usage.

The place is within walking of the beach, outlets, convention center, etc.

You'll want to go to local RE investor clubs, like DIG (digonline.org) and DelCo Property Investors (http://delcopropertyinvestors.com/).You're right in Media, so going to the Sheriff's Sales is educational, even if you're not going to try to buy anything there.Let me know if you ever want to meet up and compare notes.Thanks,Chaz

Also Social media sites can be pretty powerful too. 

You came to right place since BiggerPockets has a lot of forums, and articles to help you out. Let