Your success in this space will also translate to different type of business relationships. 

Best Success!

and maybe change the water once or twice per year).I always consider 40% of what sales person say, matches the actual performance.

Showcase testimonials, success stories, or industry certifications on your landing pages and follow-up emails.

If you are interested I could get you detailed information on where STR's perform best within the country.

Meeting critical dates is the key to nailing a successful closing.

I’d also love to hear your predictions for how the real estate financing landscape might shift this year and how you plan to position yourself for success.

If there's a hole, it may be a red flag.b) sensitivity analysis: I examine all the assumptions, and make sure I can live with the worst case scenarios.c) "Stall and see": if they are getting money over multiple years, and there is no penalty for investing later, I would usually wait so I get some real performance data, versus having to look at theoretical pro forma information.d) Recession stress test: I will not invest in anything, until I subject it to recession level stress and see if I can live with the result.

Caring about the quality of the housing you offer and the way you treat tenants, does more for tenancy success than caring about their source of income (assuming it is legal and verifiable, which S8 is). 

You will have to gather more accurate operating costs (vacancy loss, taxes, utilities, insurance, mgmt fees, maintenance, HOA) to best determine potential future performance.