I have a property that I found via wholesale postcards, but I think I want to make this one my own deal for a few reasons.1.

But a distressed lead that went to wholesale first is impossible for an average realtor to close because they called on a postcard or went wholesale or FSBO for a reason.

You can get mailers sent out (as you do more bulk buying) for $0.60 per letter (not postcard).

Have you found that post cards or a letter work better/get more attention?

(post cards or letters)Some good lists to target are Seniors with Long-time Ownership and Homeowners with Low Financial Stability Scores.

Do you automatically send postcard if you are using DealMachine or similar type app when you find what appears to be distressed home?

With this program, you would be sending a post card to every home in a Carrier Route (CRRT) which is a subset of a zip code.There are rules about the size of the post card - I think they require oversized, but the postage is a fraction of first class mail. 

It covers costs to mail out postcards or letters, it covers their costs to acquire a list, and their time dedicated to taking calls, negotiating the deal and building their buyer’s list.

I didn't call them, but I did send out a postcard.

I recently sent out a postcard that elicited some very angry responses; people obviously quite upset, 3 threats to sue, profanity, accusations of cowardice etc. 8 of the 11 messages from the mailing were angry.