Because every dime prior to your advertising for rent (placed in service) is added to cost basis, not expensed during the year.

Here are some suggestions to market for quality tenants for a SFR rent by room:Advertise on rental websites: There are several websites like Craigslist, Zillow, Trulia, and Padmapper where you can advertise your rental listing.

The CAN-SPAM Act makes it illegal for businesses to send unwanted text messages to cell phone numbers and requires that any commercial message be easily identifiable by the receiver as an advertisement.

Does anyone do paid advertising on social for their rental properties? 

There are also some not advertised you can find through google. 

I have seen The Mortgage Shop advertised and know its connected with the Short Term Shop. 

Cold calling/call centers/ paid leads was something we did a lot of and it worked well enough as one lead source among many, but we found in order to scale efficiently past a certain level it was important to focus more on generating inbound leads as much as possible which we did through consistently asking for referrals, brand building, web presence/ SEO/ content, email marketing, advertising both online and off, media coverage, social media, events/shows/speaking engagements, traditional/ offline networking, direct mail, etc.

Looking at craigslist ads advertising rehabber specials and getting their phone numbers2.

I'd like to get in to the Real Estate business in Michigan but there a couple of things that keep stops me from moving forward.1) Finding the renters.To find the renter on a single family house, do i go through an agent who advertises for me?

Not advertising well, not in communication with me throughout, and leaving a vacancy in my rental.