The seller was extremely stubborn at first and had a ton of traffic and rejected many reasonable offers.

Hello Aaron Lovett Thanks for welcoming me to the BP community, I do believe that Chattanooga is growing, in the last 4 years I've seen new roads being built and new companies moving here also the population has grown ridiculously I can tell the traffic wasn't this bad 4 years ago.

OK maybe not nothing... but it is just a side thing that makes it easier.You need credibility and traffic to your site (the RIGHT traffic).SEO takes care of the RIGHT traffic part,Credibility takes care of the opt-in's on my site.Traffic you can get many ways.

They do that to drive traffic, increase memberships, and in general just make more money. 

I am not getting a ton of traffic since I lost two weeks on the MLS.

Including finding the right site builder to build your marketing site and how to add key words to guide traffic and how market targets using mail campaign. 

The other end of the spectrum are solo practitioners who usually went to local law schools (much less demanding/competitive), they advertise in the phone book, the name of their firm is usually their own name, and they usually list a long line of things they do--criminal, bankruptcy, traffic accidents, etc.  

Short term traffic is a huge red flag. 

But send PPC traffic to that site and it’ll convert great without having to customize the content.

I spoke with a PM or two and they both think my property can do well (~50K of rev before booking and cleaning fees each side), They seem to have connections with corps and travel teams and just reputation/websites that can help drive this traffic.