I typically have a very minimal cashflow the first year or two, but appreciation has always been solid and cash flow has improved every year. 

Solid Brick Building. 

I'd say it's a solid area to invest but there are still pockets of crime in surrounding neighborhoods.

Your plan sounds solid, Matthew.

You want to minimize the wasted postage by mailing to bad addresses.

It's massive waste of cash.

That sounds like a solid strategy.

I do work 50-55 hours a week at my job now, so my strategy was to have it closer with a solid management company in the beginning.

If not, they will throw every single multifamily deal at you regardless of investment potential and just waste your time.

Unless you are on the cutting edge of something new and you are able to streamline and market your website to keywords that are up-and-coming, or there are no competitors (not likely) for the words you're optimizing, it's a waste.