It should be hard and rare, because there is consequences to a life of limited financial performance just as there rightly should be benefits and rewards to the decisions that build a life of financial plenty. 

Is the 10% pref and 50/50 split fair given the risk and potential reward?

Real Estate can be tricky to navigate but when you do it's one of the most fulfilling and rewarding Industries to work in. 

I read that CC cashbacks/rewards are not taxable, but should reduce the expenses allowed for deduction.

I want to put in place some incentives for new tenants and want to know if anyone on BiggerPockets has done something similar.Here are a few ideas I have had:First Month Free: Sign a 13-month lease and get your first month freePets: No pet fee for the first 6 months, year, etcRent Discounts: Offer a discounted rent for the first month or two fortenants who sign a pre-lease agreement before a certain date.Waived Fees: Waive application fees, administrative fees, or securitydeposit for tenants who pre-lease.Free Utilities: Offer to cover utilities such as water, electricity,or internet for a certain period for tenants who sign a pre-lease.Upgrade Packages: Provide upgrades or amenities such as free parking,access to a fitness center, or a smart home package for those whopre-lease.Gift Cards or Vouchers: Offer gift cards or vouchers to localbusinesses such as restaurants, cafes, or grocery stores as a signingbonus.Flexible Lease Terms: Offer flexible lease terms, such as shorterlease lengths or the option to renew at the same rate, to incentivizetenants to pre-lease.Refer-a-Friend Program: Encourage current tenants to refer friends orfamily by offering them a reward if their referral signs a pre-leaseagreement.Early Move-In: Allow tenants who pre-lease to move in a few days earlyat no additional cost.Guaranteed Parking: If parking is limited, offer guaranteed parkingspots for tenants who sign a pre-lease agreement.

It's a thrilling and rewarding world, but it can also be overwhelming for newcomers.

@Kerry Baird what about heloc for downpayment on a higher budget (higher reward) project funded by HM?

No "headaches" except for risk of near total loss of principle unless I put more money in...I'll take the risk of a project that I need to complete personally in exchange for a near-perfect risk/reward profile and complete understanding of the investment.

Quote from @Michael Potorti: Analyzing areas around Columbus OH for purchasing duplexes and SFH for appreciation / cash flow - would like to stay in $100-200k range - any insight on where to target and areas to avoid are appreciated.There’s definitely some areas to target but like all things it depends on your risk and reward gauge.

Take it one day at a time, and keep your eyes on the prize.