A true lead is not someone that is willing to sell a house.A true lead is not someone in desperate need to sell their house.A true lead is someone willing to sell their house BELOW MARKET VALUE for what ever reason they may have.So if you really want to give out true stats (and I really applaud you for this as I LOVE data),  I really feel like people need to start using common units so we can compare apples to apples.Actual useful and measurable data is where that data leads to the desired results.See for any data to be useful,  you need to be able to quantify that data to a measurable result.Getting a contract signed means nothing.If the ARV is 100K and you sign the contract for $110K,  it is extremely misleading if you conclude that this is a positive measure pro cold calling.Here is what you should be tracking.How many calls you madeHow many hours you spend making the callsHow much money you spend making such calls.You do this every day of the week for about 2 months.

This is hard to quantify as you don't know how many service calls you will have, I like to have a minimum of $500 per year.

Quantifying your current position and taking where you are in your life and risk tolerance to tailor a strategy for you.

I saw this recently living full time in Maine where the winters became unbearable and I had to leave to save my sanity, so for sure, quantify your wellness needs first and then go after cash flow.  

Also, it's hard for you to really quantify that right?

Quantify your current position, and run a scenario where you sell X of them and reallocate that money into a larger apartment.

.# 30: Conservative investing - I need to invest aggressively, but this guy makes a great point about identifying risk thresholds, which implies you need to put some work into quantifying your risk with metrics 

Based on your question, I would agree with the rest of the group that it is hard to give you some solid direction without knowing more details and actual quantifiable data.Below are the questions that I think you should ask yourself:1.

How do you quantify "no reason" in regards to cancellation?

Hard to quantify but I'd wager it's more than paying a PM 10% a month.