Look for motivated sellers off market and market via cold calling and or direct mail, geofencing, advertising and the like.A good wholesaler is as @Ericka Parrott mentioned, direct to seller, did good underwriting and can deliver an actual "Deal" whether buy and hold or flip. 

The BRRRR method (Buy, Rehab, Rent, Refinance, Repeat) could also be a great strategy to recycle your capital.To find deals, try direct mail campaigns targeting absentee owners or distressed properties, or go driving for dollars in neighborhoods with strong rental potential.

Getting eyeballs on your social posts will be difficult because you're competing with EVERY OTHER PIECE OF CONTENT.

Whereas some outsource all pieces to a 3rd party. 

Having the right partners on the design and build is what I have found to be the most important piece of the puzzle.  

I do SMS, cold call, mail, online, wholesalers, etc.

My piece of advice would be to research emerging neighborhoods and focus on areas with strong job growth and infrastructure development. 

Well, there are multiple moving pieces.

I have been wanting to buy this piece of land for years and it has recently become available.

Mailing is a slow play and takes volume.