Struggling land investor.. how are you selecting your markets?

Question

I've been sending neutral letters to a few markets in FL and not seeing any results.. I feel like maybe these markets are too saturated. Hoping to get some opinions on what I should be doing differently. Thanks in advance!

Caleb Brown · Answer

How many are you sending and are you sending follow up letters? Mailing is a slow play and takes volume. You can add different ways to reach out to improve your conversion for owners you are hitting or you can increase the amount you are sending.

Bodie Wong · Answer

I'm using LandInsights to select the top performing markets across the country. Takes me about 30 mins. If you want to see how I'm doing this lmk

Ericka Parrott · Answer

Consider text marketing.

Edgar U. · Answer

@Jacob W. land market in FL is highly competitive. A few things to ask are the following:

1. How many neutral letters are you sending?

2. What is the ad copy look like? (This is as important if not more important than market)

3. How many contacts/leads are resulting from this?

4. What has been the conversion of those leads to signed opportunities?

Once you have figured out the first 2, the last questions will fall into place.

Robert Ellis · Answer

you have to learn land entitlement. we identified a site today for hotel development that was an 18000 sq ft lot. New zoning in columbus went from 2 stories to 6 stories. pitched a few investors who do hotel development and they are looking at it. The entitlements would cost 50k to do. we'd make 2 million on the land if we do the deal. stick to the same market and same asset class. we do urban adjacent urban infill for midrise in hotels and extended stays and apartments in Columbus Ohio. what market are you in? forget letters. miami is easy too.

Struggling land investor.. how are you selecting your markets?

Struggling land investor.. how are you selecting your markets?

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