Online Presence: Invest in a professional website, social media platforms, and SEO to ensure potential clients, investors, and tenants can find you easily.

I've been a PML on over a dozen deals, I'm part owner of 2 mobile home parks and part owner of a SEO start up biz.All of these deals were brought to me from the subto community-I didn't have to go looking for them and that's the power of this community.

Unless you are good with SEO I'd recommend just paying the fees on air bnb.

SEO targeting keywords such as "homes for sale in [location]."

The first thing is SEO.

Make sure your listing is SEO optimized with the right keywords to attract more renters—many property management companies can help with this, along with tenant screening and payment management.

Quote from @Seo Hui Han: A HELOC and a Home Equity Loan are the same thing.I have an excellent residential mortgage broker who can help you with this, he's based in Orange County. 

Hey Scott,I took the TT intro course, bought the training, and attended one of their three-day workshops.Prior to enrolling, I searched for lien/deed training courses and TT has an excellent SEO manager, so I ended up going that route. 

SEO power. 

For direct bookings, you've got to improve your SEO ranking on Google.