Hey @Michael Noto, thanks for the input, I ended up pulling the trigger on the HVAC. 4 bd 2 bth & 2bd 1bth duplex, hurts dropping the cash now but numbers say will pay off.

If I am not receiving applications within that first 7-10 days (and mind you, I follow up aggressively with the folks who attend), I'll begin dropping the price, driving larger numbers of folks to the unit, until I meet the price folks are comfortable with.Bear in mind, all of this is done with a number in mind that I am not willing to go below. 

Thanks for dropping by.

Hold out for a top-notch tenant, even if you need to drop your rent a bit.

Came across your post and thought I'd drop a note.

Drop it. 

I am wondering if we should go on the higher side and potentially drop our rate down if we don't get much response, or if it is better to start lower.Thank you for any advice.

Very easy to get sued. the amount of money you'd drop just buying professional grade equipment and putting into the infrastructure of starting your business would probably cost more than just buying a duplex with a loan. plus I'm sure you need a license for that in Florida as well which probably requires some sort of insurance coverage at a minimum. some places require to have working experience but not everywhere. 

We are currently in the last peak before the massive drop, if you overlook history.

Drop that list and never touch it again and go to REI meetups and meet people in real life.