You can look at it two ways, building of big apartment buildings means that the town is due for growth and will be drawing in a lot of renters and you may be able to charge a good rent, not everyone wants to live in big buildings and would rather rent smaller places but be by everything. the other way to look is that the market will be over saturated with rentals and yours would need to stand out, how do you market it, do you lower rent to draw the people or do you fix it up and heavily advertise it to try and stand out. i think if you invest in those areas you need to upgrade and advertise, appeal the class of people they are trying to draw to the area, may be worth finding out who the developer is and asking them what market they are targeting, if they will share with you that info.

I understand you can check local advertisement to see what the rental properties are going for and meet with a real estate agent to brainstorm.

If it doesn't rent quickly as a 3/1, advertising it as a 2/1 plus office is an advertising tecnhique that sometimes works, depending on the location.Good luck.

We recognize that rental prices are decreased in March, although comparable properties do not appear to include yard maintenance and pets in their advertised rental rates.

I advertise on Craigslist, by putting a sign up in the yard of the property itself and also use Zillow.  

What marketing campaigns have you found most beneficial?

I got a lead from a mail campaign from a motivated seller.

I quickly found the sting of dishonesty and fraud in advertising when I received the so-called post cards..

Also keep in mind rural usually means lower quality tenant pool and guaranteed higher vacancy rates.What are your vacancy/eviction estimates and legal, advertising, accountant, utilities while vacant, office, vehicle etc. 

So now I'm trying to create a mailing campaign that's effective but also cost friendly.