They sell dreams, books, advertising, and probably harvest your data. 

I innocently thought that the pretty girl who likes to sleep with her pink teddy bear and a nightlight was your wife, who could help you with your decision making on the sale.

I'm buying this building for the potential of what it can do in the future after I Implement my business plan and by maximizing the NOI  thereby increasing the value of this asset and then going back to the bank to refinance to harvest out the equity that I put into it.

Real estate is not a quick game, but planting a seed early on can be harvested in just a couple years, then you can really start to scale quickly.

It looks a typical Big Tech unicorn/commercial enterprise harvesting information from visitors that could be sold to parties interested in exploiting this entire situation.

But when you are getting a core asset, where there is little to no lift in the asset and you are simply buying to hold and harvest cashflow, a cap rate holds a lot of info.From an investor standpoint, the only reason I care about cap rates is to confirm a sponsor is not relying on cap rate compression to hit returns. 

I keep wondering if Brandon Turner ever buy that pink limo ? 

Wouldn’t this process be like harvesting apples from a tree to place in the basket and instead of placing the bad apple (nonpaying tenant) in the bad apple basket (showing eviction on their report) we place it in the basket with the good apples and possibly have a fellow investor come pick the bad apple and be stuck with it?

I've heard of people buying land and letting the companies harvest some trees to fund the payoff for the property.

Hey Jaquetta,Most of the time our company is harvesting trees from land that we own, commercial lands and various public lands.