They're more "attractive" to the borrower but any seasoned REI isn't going to use most of these products so they're narrowing their pool of borrowers down to the less experienced REIs which puts even more risk on the lender.

Pittsburgh was the highest appreciating market this year with 22% growth and has been attracting investors from all over the world!

So knowing who your most likely tenant is and potentially what types of finishes they are drawn to, if not similar to your own, can help attract a better tenant.

The style is not on the current trends and attractive for a home that's priced 3-4x the average home in the area (nothing high end about it). 

@William Coet it’s a different business model altogether.I love highly desirable areas that attract highly skilled high income college educated workforces.They tend to be more liberal and therefore the landlord tenant laws.The percent of their income that goes to rent is typically much less than 20% so a rental increase of 5-10% is nothing to them.They are typically lower cap rate areas and therefore every dollar of net operating income that is earned is explosive to the underlying asset value.

Some times in a slow market and we need to attract tenant to sign a lease, we throw in some of these items because the cost of individual items is less than we lowering the rent by even $50 a month ($600 a year).

Perhaps not a trend to consider across the city but any neighborhood that would attract college educated young professional families seems to be a good bet if you wanted to focus on this asset type.I plan to build 12 townhomes as a second phase of a condo/townhome project in a good area of Mount Airy near the Chestnut Hill boarder and even though I’m likely to years away from being ready to begin phase 2, my current plans are to keep the 12 homes as rentals for the precise reasons I outlined above.  

Price your home $50 - $100 cheaper than all the competition, and you'll attract lookers.

Rentals were a very attractive tax shelter.

What terms or incentives would be appropriate to attract investors for this timeline?