Other analyst research organizations, Gartner in the technology space is one I know, has these issues as well.

Ross Hamilton's effort to take real estate investing into the technological age is at it's pioneering stage at best.

I think technology makes it easier but anyway, I would suggest the Columbus market.

Why buy old technology when tankless is clearly the future. 

Robust job market: The city of Columbus boasts a diversified economy and many major employers in fields such as education, healthcare, and technology, which contributes to a constant need for housing.

@Joey MitchellPersonally, I would think of it as a reliable Technology, Consumer Cyclical, or Healthcare stock.

Proven technology.  

People are being employed more and more by first world technology companies...and they don't set up shop in small towns.

With all of the technology available today, self-management is easier than ever.

But to reach out to the masses, thing bigger and how can you reach them with all the technology around.