Tactics: Digital marketing (e.g., social media campaigns, content marketing, video marketing, influencer partnerships).

Sometimes the HOA can cover capital expenses like roof and exterior, so that can help cash flow as well, but the HOA might increase the dues when they have to pay for capital items.

As a dedicated real estate wholesaler, I source off-market properties perfect for fix-and-flip investments in high-demand areas.

Generally by looking at the listing pictures and reading the remarks I wanted to weed out properties that you could say had $5k-$10k of capital improvements invested into them between when they were sold in 2017 and then sold again in 2022.

@Michael Belz Photos are the only marketing you have when it comes to Airbnb... we onboarded 3 large homes in upstate NY 1.5 years ago, we brought in models, candles, throws, extra decor and the properties are beating their comps who had nice quality but un-staged photos by around 18%.  

@Max Kim I'm new to the Georgia market.

For long-term goals, I generally recommend focusing on newer investments in markets with a proven track record of steady growth.Once you're clear on how much time you want to dedicate and what outcome you’re aiming for, it becomes easier to choose the right investment path.Hope this helps, and best of luck!

Whenever I read investor posts about unit count goals and utilizing section 8 rentals as the vehicle to scale a portfolio it loosely translates to buying real estate without paying attention to the fundamentals in the markets where they invest.

I am currently in the market for a small apartment building (10 to 18 units).

As I expected this is a very different market than where I live (in NY).