But I have read that google ads if better for higher ranking websites and optimized sites.

The syndicate will typically renovate the apartment to command higher rents, bring in expert property management to further optimize the property including focusing on expense reduction and other income producing opportunities that may have been overlooked.  

Since this is my niche, it allows me to hone in on just a handful of optimal neighborhoods within my model. 

IF you are willing and able to invest the years of time, effort, and money and IF you are able to perfect your systems and get a good team in place, then at that point it can be profitable and passive, but understand that those are a LOT of IFs ... you need to go in with eyes wide open to this fact, and not expecting it to be like buying a stock or a bond ... and no, buying turnkey does not excuse you from the necessity to do this, because the turnkey company's systems are optimized to maximize THEIR profit, and not necessarily YOURS.

Bare in mind though that the work involved in buying and optimizing a small facility like this is about the same as if you bought a 20,000 square foot facility. 

If you are eligible for an employer match, I would encourage you to take advantage, as that is a great way to optimize your 401(k) contributions.

Is it optimized and placing well in searches?

It sounds like you're just moving money around, not optimizing any particular income or making any real forward progress.

@Michael Wentzel so the meetups are posted under the "community" tab and under the drop down menu you pick "networking events".

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