So i would say....Play to your strengths (Shaq didn't try and shoot 3-pointers, play to jobs that only experienced contractors and estimators would thrive in, like Shaq plays to the low post.)Location mitigates risk. ( If you are on a hot street in a hot area, your margin might be cut a bit but you have a higher chance of selling at market value on time there, than an inferior location)

You'd hate to have realtors and brokers steering their clients away from your properties in a few years because you get a reputation for using inferior building materials for the price point.

In summary, to underwrite a deal I use strictly an IRR-based return metric (others may use an ROI or equity multiple, but these don't take the investment duration into consideration so they are inferior means for evaluating an investment) .

You might ask if this is an inferior PM, or someone trying to buy business for a short period.

I concentrated on homes located in Grid 2, which is from Wellesley to Francis, Market to Crestline.2818 E Diamond is in a slightly inferior location.

They get it wrong on location (using comps from inferior neighborhoods), condition/quality (using fixer-uppers or cosmetic rehabs as comps for a gut renovation), and date (using comps from 11 months ago in a rapidly appreciating neighborhood).The results can be wildly different. 

Sometimes it's just due to surprises during the rehab Those are the ones we actually keep as we do not want to put out an inferior product.

trying so hard to make a BRRR happen were you have no cash in the deal.. and you sacrifice area and quality of asset.. you may get that BRRRR to work in theory but end up with a inferior long term asset.. and now your on the hook for a mortgage as well.

I would rather have 7 to 8 cap in a GREAT AREA where land value gets more and more valuable then inferior assets in old town location in a weaker area that is a 10 cap.The tenants trade out and don't last.

So what part of this example of paying for coaching was inferior to her doing it on her own?