Hard to say from the short post here which is optimal.  

But their web site mentions you won’t receive the title until all payments are completed.

Not bad wealth generation in a non-optimal RE market, but my last RE purchases were Dec 2021.  

Monitor metrics like click-through rates, engagement, and conversions, and A/B test different ad copies, images, and targeting options to optimize performance.Ensure your ad links to a landing page with a clear call-to-action where sellers can easily contact you.

Yeah, it's a tangled web we are in for sure.

Optimally liquid reserves but often to include retirement accounts or other investment account statements

OR Do I hack with a HELOC or Cash out Refinance and optimize the revenue on the property ?  

Ron's company has my name from an online web marketing conference I "attended."

@Kristine Ann thanks to you I found out yesterday that there is a university housing web site that lets property owners post their listings.

Scroll down the page and look for cities above the line for good performance.https://www.airdna.co/blog/best-places-to-buy-a-va...A word of warning - from someone who’s spent waaayyyy too long playing around on the AirDNA web site: they measure profit as revenue minus mortgage.In many cities, a large chunk of the high airbnb revenues come from very specific highly desirable properties in highly desirable areas (e.g., baller properties that are downtown or oceanfront or lakefront, etc).