You don't just want "sellers" to find you.You want sellers that are willing to sell their house below market value, to find you.SEO simply means Search Engine Optimization.

I feel like it would be simpler to just pay a list service, but what should the list be to optimize solid leads? 

Optimally I would love to be able to use the property for a month or two per year.

Although Utah is much cheaper than the Bay Area, it isn't the bargain it used to be, so we are looking for creative ways to optimize our rate and reduce our down payment.

Not everyone optimizes their life for financial efficiency and long term wealth, especially once people reach a certain age in life and values change. 

I read Optimize My Airbnb by Danny Rusteen.

Hi Biggerpockets community!I have bought a SFH in a B neighborhood in Parma Ohio and plan to use it as a long-term rental. The property is rather old. I am not planning major updates at this point and hope to rent it ...

It's a great way to learn some big lessons but not the optimal way.

The main issue is that your listing is not updated and therefore not optimized. 

From crafting compelling listing descriptions to leveraging social media platforms effectively, attendees learned how to attract more guests and increase bookings.Revenue Management: Maximizing revenue is crucial for STR success, and attendees gained valuable tips and techniques for optimizing their pricing strategies, such as implementing StayFi to build valuable email lists of potential repeat guests.