That's all it means - they don't keep it secret.

This is my secret weapon.

Those are personal business cards, given to those who know who they are or who can remember the subject of the meeting or reason they got the card.My card had what it was required to have "Broker/Owner"I'll tell a little family secret, my oldest son opened a business, just he and his wife.

That makes your offer weaker than an all cash offer, but its the best you can do if you truly don't have cash.The only folks who claim you can do wholesaling with no money are the gurus who are trying to convince you to pay them $20K for their secret sauce. 

As far as the details of how we determine undervalued properties, or any further specification of how it works is of course, as you can imagine, a bit of a guarded secret until we can see the full effectiveness of the system.

I have great mentors who gave me the secret sauce I write about.

Or would you rather keep that a secret. 

People are more than willing to help, but you're way more likely to get some help by asking offer something specific of value in return(secret apartment shopper, painting, marketing properties and/or future leads etc.)

I don't want to give out anyone's secrets publicly though!

From there, research the general structure of a “business plan” and apply your new found knowledge to populating the template you select.There are no secrets or shortcuts, just due diligence, knowledge and the energy and initiative to apply them.