So if they do buy they are house rich / cash poor.

Welcome Rich,  I would tap into the equity you have to continue to reinvest in the market of your interest.  

Is it they're pricing the deal to richly?

I'm not looking for the get rich quick books.

This is especially true if you have little to no equity in the property.If you are equity rich and cash poor meaning you are at 70% for example loan to value and you can't pull out the equity you might be better off selling and leaving meat on the bone for the buyer.

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Not rich per se, but enough to be free to enjoy life.I am keeping the goals portion (not the overall post, sorry again!) 

I've just checked out Rich Dad, Poor Dad from my local library to read as it seems to have played a critical role in kickstarting a lot of people's real estate ventures. 

Not a get-rich quick scheme, that's for sure, but seems like a good opportunity because incremental workload is low given our existing units there.

Definitely check out the Rich or Wealth club in Houston.