With flips you'll be ok going with decisions that are considered "on trend" but I'd steer away from things that might come off as too trendy in a long term rental.

Rehabbing all the bathrooms and kitchens with trendy weathered wood and farmhouse style finishes?

What I truly appreciate are the keywords and search phrases.

There are a zillion ways to phrase it, but most important you stand firm in the decision.

I've seen a trend with short sales over the last couple of years here in the greater Boston market.Short sales are hard enough, but I'm seeing more and more phrases like this:  "Buyer is responsible for $5,000.00 negotiation fee which can not be financed and must be paid at closing."

Being a young guy myself, a bad trend I see is that many people are skipping out on gaining actual "SKILL."

But know that you will only find people who are actively looking and typing in the keyword phrases that you have optimized for.Mail can be effective if you hit lists that who aren’t on every other investor’s radar.

This trend is expected to continue for years to come.

I bolded the phrase which seems to fit our end of the business, "Any entity created solely for the purpose of securitizing loans secured by an interest in real estate, provide the entity does not service the loans" which would be exempt.

This trend is expected to continue for years to come.