There are only a select few areas to steer clear from, but even those are getting better.

Competitive multiple offers occur only on select properties, while others languish on the market.

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After this tenant leaves, you must clean/repair, market, screen applicants, select an applicant, collect the deposit and rent, get them moved in, etc.

I agree, I would not base selection on price alone and I would definitely check references.

Very selective process, and geographical regions- but this is an AMAZING tool for some people. 

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

I must say I was impressed and took copius notes.

Appreciate the helpful info about how important it is to select the right neighborhood in the Philly market.  

It gives off the impression they are are conceding.