This strategy can help reduce utility expenses.Mid-term and short-term rentals can have utility costs up to 10% of gross income, including electricity, water, gas, cable, lawn care, and pest control.

Here's kinda what I have: (I usually really front load properties with alot of repairs and painting so that it pushes alot off into the future)+ Gross rent- property management 10%- vacancy rate 5%- cap ex savings (250/ month?)

So I started testing it out with specific addresses and potential gross rental income and was blown away how it was exactly the gross income that the market offered. 

Using a 30% of gross income to represent what most consider a safe amount for a mortgage payment, the average person could only afford a monthly payment of $1,988.

Then it's gross income minus every expense that equals the NOI.

The STR realtors sells the home taking advantage of the potential gross income even if you had not maximized your rental income yet previously.  

They all have employees and offices and overhead and are not doing this alone.

However, the joke is on them, I am a BRRRR investor, have over 30 employees and do all of the work in house on my investments.  

I believe (on average) they gross a little less than BR but typically purchase prices are also a little lower. 

Very few employees of any kind can say this.