Pick a design, color scheme, fonts, and stock photos that will be consistent in your mailings so they continue to see your name across 10 mailings and don't think you are 10 different people.A strong call-to-action is #1.

Its good to run their credit, see their total monthly income is no more than 1/3 of the rent, also ask for references from past landlord, also ask for a ledger from the landlord(now some might not keep one, but basically it is a report of when they paid their rent and any additional charges such as late fees and deductions from security deposit ) Don't forget "Property owners and managers are subject to the federal Fair Housing Act, which prohibits "any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make such preference, limitation or discrimination."

I don't know what color to go with as I'm not the greatest designer.

@Rose RuizHow low is their mid-score and what is the reason for the low score?

It also depends on what type of unit we are talking about - high end might not get repainted every time, whereas C class probably will get the standard color between every tenant.

Just from the pictures you loaded up I would say it needs:RoofWindowsPaint interior & ExteriorGutters and downspouts Tub shower combo in the first bathroom, new vinyl or tile for floor, toilet, tp/towel holders, vanity, shower trim kit and headInterior doors, knobs and hingesFront room - keep existing wood floor if good condition, new trim, update tile entry to new tile or matching vinyl for bathroom if usedKitchen cabinets, counter top, sink, faucet, appliances, flooring, trim, lightingGet rid of the brown fan replace with a brushed nickel 11" lightGet rid of the wall mount sink if door clearance is possible and adding a 24-30" vanity in the second bathroom, remove medicine cabinet and replace with mirror, or paint existing to match trim color if good condition, remove the tile from the wall and replace with wainscotting and chair rail trim, remove tile from floor replace with new tile or vinyl, new tile in shower because of window or paint tile if in good condition, shower trim kit and headAll bedrooms carpetI'm sure there is more to be completed at the house that is not in your pictures to include plumbing and electrical etcWhat size was the panel?

Sometimes we have to add colored dye to the system to try and visually locate the leak.

@Brent Causey you should have left the circus-colored ceiling fan, would have scored another 5k.

Not marketing, but you can see my General Contracting arm on imstagram at Black Rose Developments.

They should have a wide range of color choices and if not they can probably order it for you or instruct you to do it online.