Once you get a good idea of who you need to target create different ad sets for each demographic.

We're kind of a combo of the two property information and lists, plus people data (phone, email, demographics, social profiles), etc.

The letter itself appeals to the demographics of the area you’re investing in.

Most people prefer SFR's so multi's aren't usually as desirable in Indianapolis which means worse tenant demographics with longer and more frequent vacancies.

Everything I have seen about demographic preferences indicate people want to be close to a neighborhood center, I don't see the zoning or population in the mall area coming around to attract a quality tenant base that allow differentiation between new construction over the older stock in the area.Heading south you have stronger influence from Joint Base Lewis McChord and a lot of upgrades going on in local neighborhoods including University Place and Lakewood.

I focus on platforms outside Facebook to target demographics that are most likely buying their first home or beginning their investment strategies. 

Pittsburgh has been flat for a while, but you should look at the demographic changes.

But why go through all that work when you can look at more focused data like demographic shifts for your MSA, building permits for your particular asset class, closing info from a title company ect which don't have the unneeded noise that comes from a publicly traded security.

In other markets assuming X% is almost a given when you look at the demographics and employment trends.We also agree that over analyzing a situation is a waste of time.

You need to know your DSCR (Debt Service Coverage Ratio) banks need a min of 1.2-1.25, you need to know your CROI (cash return on investment), the cap rate (as another evaluation tool), and you need to have studied the demographics of the area you are looking at.Also remember that you want to pay on the current performance, not the proforma or expected performance of the apartment.