Direct Mail Wording

[Brian Utley]

I am about to start a direct mail campaign and have been reviewing several examples to determine my wording. Most keep it simple and mention being a cash buyer. This implies being able to close quickly and save the seller money on closing costs, at a certain price point. Since this wording assumes (but doesn’t guarantee) that the distressed seller will connect the dots on their savings, would it be helpful to be more specific and spell out in the letter that they’d save thousands of dollars in closing costs by avoiding loan financing charges and 6% realtor fees? Thank you in advance for your feedback. Brian