Also, while Kohler is one US company (and 40 miles up the road) that's been into luxury bath for years, now Delta, Moen, etc are jumping in but especially in this area is not going to be what they're looking for, its either Kohler or a Euro brand and I think I'm going with Grohe.

However, the property in question is in a pretty good location: adjacent to a garden run by the city council, less than a block from a brand new park, and kiddie corner to a church/Catholic school.

I have a brand new product at the end and I should have less cost in the way of maintenance. 

For me I look at us as a Ritz Carlton style brand so we are going to be implementing this to drive up ANR and occupancy and become #1 in our markets.  

From your post you are seeking to essentially knock down the house and build brand new.

Hello @John Stanley,I find myself in a similar situation as Dana, and I am curious as to what your opinion is on my situation and what I could potentially do.My family and I currently live in Nürnberger Land and I am brand new to the real estate investment world.

I haven't set specific targets beyond this initial goal, but I may aim to increase my passive income to $5,000 or $10,000 per month in the future.Current PropertiesI currently have two properties:The Loft:This property is rented out long-term and generates around $300 per month in passive income after HOA and management fees.The loft has approximately $100,000 in equity.The House:This is a brand-new build (2024) that I'm currently occupying through house hacking.I invested $70,000 in the property, which means I have $70,000 in equity.My plan is to convert this property into an Airbnb or long-term rental within the next two years.Short-term rental comps suggest I can earn around $3,500-$4,000 per month, while long-term rental comps indicate I can earn around $3,000-$3,300 per month.Seeking AdviceGiven my upcoming financial situation, I'm seeking advice on the best course of action.

I have had years to think about this having owned a nice slug of A class IE brand new construction in the best school district in the state. and over 300 C and D class with a sprinkling of B class.from Jackson MS to Detroit and many cities in between and on both coasts... 

Nothing, again, will happen to the management aside from re-branding their company name; maybe.

Established brands will generally have the nod over mom/pop as noted.