How is the BRRRR market in Indy?

The third was a self storage program and because I know nothing about that market I learned a ton from it.

If the software is not simplifying your life or making you more accurate, you shouldn't use it.Software does have extremely helpful features like online payments, marketing syndication (click a button and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

Lots of good investment opportunities for Section properties in the Cleveland market. 

We get primary residence loans for <10% down, we have the power of creativity, and if we're planning smart - we also have the opportunity to ride the wave of interest rates because we're much less dependent on adjustable rate loans.• If you want to get involved in syndications or passive real estate investing but you don't have enough in liquid cash for the minimum investment, you can use your retirement accounts like a self-direct IRA to do so!

What factors influence your decision—profit margins, market demand, or investment strategy?

Step 1 - figure out your target asset class & then your target market. 

Still new here- I know I can find the cap rate by dividing the NOI by the market value but what's the most reliable way of finding the market value? 

I visited Fort Wayne this past weekend to research the neighborhoods and get a feel for the market.

You can charge rent at fair market value and then gift the rent back under the annual gift tax limit.