Probably depends on the demographics of the area.

Have you familiarized yourself with the demographics specific to this area?

Be that as it may, getting buyer leads, you need to research your area's demographics and statistics on first time homebuyers (age, income levels, workplace, etc)I suggest you speak to RE agents.

I think I more so need to get a feel for which neighborhoods are going to be the best and really scope the demographic of each area.

It's a nice to have if you have a family demographic mostly using your STR. 

The quality of tenants and area of the property you get with demographics is not going to be good and will be hard to manage from afar.

I believe that the key to successfully investing in real estate in another state or country is not about the stats or demographics of a particular area but rather the group of people established on the ground.

www.city-data.com/Atlanta - look at the demographics down to zip code level and visit the online forums where they discuss neighborhoods.

That depends on the area and the demographics.  

Budweiser knows their target demographic but still spend millions with ad agencies to deliver a strong message to their target consumers.