This gets at the heart of investor psychology I believe.

In psychology there is a concept known as the good/bad split.

Very possibly, with a decision having the emotional, financial and psychological effects as buying or selling a home, a vast majority of home buyers and sellers want hand holding advice.

But you've answered your own question; you already know you're going down a dead end road and are suffering from the psychology of past investment - i.e., you've already invested 7 years into this and you're 30.

Learn people...you should be reading as many books on psychology as real estate.

I thik ratesare like taxes to us psychologically, if built into the loan we tend to not think about them, but worry about them when visible.

I think it has something to do with the psychology behind waking up earlier. 

So just psychology in pricing.

He has an extensive background in machining/heavy equipment operating/handyman/and now electrical work, and I love design (I studied Research Psychology and Fine Art for my BA).

Psychologically, prospective tenants need to see the unit as their own, and envision themselves living there.